About

Tracey Forster, the former VP of Marketing for Zume Pizza, has 20+ years of direct to consumer (DTC) eCommerce marketing experience. She is one of the first marketers to launch and scale an eCommerce delivery-only restaurant (no brick & mortar locations).

​

Tracey learned how to bring the hospitality of a restaurant to customers at every digital touchpoint including the website, the online ordering process, delivery and direct response marketing (email, digital marketing, direct mail and OOH).

​

Tracey knows how to hit topline numbers and can develop executable plans that she optimizes based on real-time performance data. She also understands how to merchandise the food delivery category, upsell ancillary food items like appetizers, desserts and beverages, work with third-party delivery sites and affiliates, increase distribution channels, and develop restaurant-specific lead generation and retention programs.

​

Throughout her career, Tracey has managed over $100M in marketing spend and generated over $1B in revenue.